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Find New Clients
Without clients, you have no business. Blogging about your photography business is a good way to get people interested. By posting new photos, info about you, updates on what you're doing, your sales and interesting news, people will be intrigued by your blog and want to find out more, leading them to be potential clients. If you just have a site with a short bio and a few portfolio pictures, they may not be as interested. Clients like to see that the photographers they hire have a passion for what they do.
Increase Visibility Cheaply
Not only will a blog generate new clients directly, but indirectly as well. The more people who see your blog, the more people there are to tell their friends and promote you through word of mouth. Plus, many other people besides potential clients may find your site as well. Perhaps a journalists looking for the best up-and-coming photographers in the area might find your blog and end up interviewing you. You'll never know who might stumble across your blog, but no one can if you don't have one. And the greatest part about blogging is that it's practically free.
A blog can also establish your expertise and credibility in the field of photography. When people can actually see your work and read about what you like to shoot and how you do it, they're much more likely to trust you as a professional photographer rather than think of you as just a guy with a camera who wants to make some money. Share some information about the equipment you use and why you use it. Also think about the locations you shoot at, the times you like to shoot, and the style you create. All of these things can create interesting blog posts and get your readers thinking about choosing you for their photo needs.
Show You're Really in Business
Business cards are great. Facebook is great. A website that displays your prices is great. But if you want to show someone that you're really in business, post about it in your blog. A frequently updated blog shows that you are currently working on shooting, editing, and coming up with new ideas for your business and your clients. Running a photography business takes a lot of time and effort, so you may be concerned about when you're going to find time to create blog posts. Blogging can be very easy. You don't have to sit around and come up with new and exciting ideas from scratch. Just write about your business. Posts don't have to be long and super in-depth. Clients just like to see what's new and what you're up to. If you're not sure what to write about, check out some other photographers' blog posts.
Written by Spencer Seastrom
Image credit: wavebreakmediamicro / 123RF Stock Photo