You know how sometimes you come across a product that makes you exclaim, "Now, why didn't I think of that?!"
Well...there's a new photography product on Kickstarter that definitely falls into that category. It's called RevoRing, and it has the potential to turn photography on its head.
I've written about RevoRing several times here on PhotographyTalk, and even though it's been a few weeks since the launch of the Kickstarter, I just can't get this thing out of my head.
It is simply one of the most innovative photography products I've seen in a long time.
Basically, RevoRing is a variable step ring. As such, it eliminates the need for you to have a huge pile of step rings in your camera bag. Or, if you have multiple camera systems with different lenses, it all but eliminates the need to have several different filter kits, too.
RevoRing, which is the brainchild of H&Y Filters, comes in three different size ranges: 37-49mm, 46-62mm, and 67-82mm. This enables you to use it with a wide range of lenses. Or if you have a really wide range of lenses, it allows you to have two or three RevoRings in your bag rather than a million step rings.
So the first advantage of this thing is that it saves you money.
The second advantage is that it saves you time.
It couldn't be easier to put this thing on your lens - just twist the mechanism built into the filter to adjust the adapter's size. It then locks into place on the end of your lens, thereby allowing you to use various-sized filters with multiple lenses. You can see how easy this is in the GIF above.
It literally takes just seconds to add RevoRing to your lens, and then you're done! No more missed shots because you're messing around with a pile of step rings.
A third advantage of RevoRing is that H&Y developed one with a variable ND filter and a polarizer built into it.
This means that you can reap the benefits of a variable step ring, in addition to having two of the most important filters all in one tidy package.
With separate controls for the ND filter and polarizer, you get an easy-to-use, all-in-one filter for improving your photography workflow.
So, yeah, I'm really impressed with RevoRing. And I'm not the only one...
The original goal for this Kickstarter was only $9,999. As of this writing, the campaign was closing in on $430,000 from over 3,300 backers. Crazy!
If you want to capitalize on this incredible product, time is of the essence. Head over to Kickstarter, select your pledge level, and get ready to have one of the most innovative photography gadgets in recent years in your hot little hands!