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Your first task as a photographer is to capture beautiful moments for your clients. Your next task is to present those images in an unforgettable way.
Call me old fashioned, but I love to offer my clients bespoke, high-end photo albums as a vessel for displaying their photos. There’s just something about having a gorgeously crafted album to hold in your hands that makes the process of exploring images that much more enjoyable.
The question is, what’s the ideal photo album for your clients?
The PrimaBook Photo Album Feel
I personally believe that once you sell one quality photo album you’re bound to sell at least a few more because once people start showing off your work, you’ll be hired again.
The PrimaBook from QtAlbums is a great place to start with a photo album for your clients because it's wonderfully designed and constructed and the price just simply can’t be beat.
To start, the PrimaBook is covered in a gorgeous velvety fabric which is both soft to the touch and aesthetically pleasing in a way that will never go out of style.
Then, once you open the photo album, you’ll notice the rich-feeling watercolor-like endpapers and the super nice silk-textured paper that each photo is printed on. These details give it a little something extra compared to other common digital press printed books.
I’ve always been a fan of photo albums that present more of an experience for your clients rather than just displaying your photos, and the PrimaBook does just that.
The PrimaBook Photo Album Construction
The PrimaBook photo album lies completely flat, which enables your clients to more easily view their images - there’s no loss in the center from pages being pinched and stapled or fighting with pages that constantly want to creep upward.
Unlike most press printed books that utilize double-sided printing on a single thin sheet of paper, PrimaBook pages are each made up of two thick sheets creating much thicker, sturdier 400gsm pages.
PrimaBook provides a page range of 20-120 pages and three sizes: 8x8, 10x10, and 12x12.
The PrimaBook Photo Album Look
It’s obviously important for you to present your gorgeous photography in a photo album of the same quality.
The PrimaBook should be your album of choice because the aforementioned Flores fabric comes in 10 different soft colors, ranging from black olive to magnolia.
You can also have the PrimaBook embossed with gold lettering in a variety of phrases, like “For My Darling,” “XOXO,” or simply a date. Additionally, you can also get the shape of a heart printed on your photo album. The wide assortment of readymade stamps for this book suits uses like newborns, seniors, anniversaries, bar/bat mitzvahs and more so you can add interest to the cover without the extra effort.
This article is being written to a backdrop of a global pandemic and during this crazy time, not very many photographers are working. That means we all need to find new streams of revenue to support our businesses.
One of the best ways for you to bring in revenue right now is to start offering additional products to clients - products they can get excited about - and products that give you room for profit! I think the PrimaBook photo album is one such product. The low entry-point and ease of options makes this product the perfect tool to use when reaching out to past clients and offering them something new. Last year’s weddings are today’s anniversaries. Last year’s babies are growing up faster than imagined. Offering to design an album made from their own personal photos could be a great gift idea for loved ones who are separated right now, and a year of photos could turn into an annual occurrence. But don’t take my word for it…