When the Canon PowerShot SX740 HS was released in 2018, it was an instant hit. With 40x optical zoom, 4K video, and a flip-up screen, it packed serious power into a pocket-sized body. But years later, something unusual happened—it never really went away.
Even with newer cameras on the market, people keep coming back to this camera. Some buy it used. Others never let theirs go. It remains one of the most talked-about (and best!) travel zoom cameras online—and for good reason.
Let’s look at why the Canon PowerShot SX740 HS continues to earn love and loyalty. From its powerful zoom to easy sharing features, let’s dig into what makes this camera a keeper!
Table of Contents
- Canon PowerShot SX740 HS: Compact Size, Big Zoom
- Canon PowerShot SX740 HS: Solid Photo and Video Capabilities
- Canon PowerShot SX740 HS: Flip Screen and Vlogging Appeal
- Canon PowerShot SX740 HS: Easy Sharing and Connectivity
- Canon PowerShot SX740 HS: Simple, Reliable, and Beginner-Friendly
- Canon PowerShot SX740 HS: Great Value in the Used Market
- Canon PowerShot SX740 HS: Limitations—and Why They Don’t Deter Fans
- FAQ
Canon PowerShot SX740 HS: Compact Size, Big Zoom
The Canon PowerShot SX740 HS is best known for one thing—its massive 40x optical zoom. That’s a 24–960mm equivalent in a camera that fits in your pocket. Whether you’re photographing wildlife from a distance or snapping a quick shot of a landmark, this zoom gets you close without moving a step.
For travelers, this is gold. You don’t need a bulky DSLR or a bag full of lenses. The Canon PowerShot SX740 HS gives you long reach and wide-angle ability in one simple package. No extra gear, no hassle. Check it out in more detail in the video below by Tech to Remember:
This kind of versatility is rare in cameras this small. And yet, this camera handles it with ease. The zoom is smooth, stable, and sharp in good lighting. If you’ve ever wanted a camera that can do it all while staying light, this is it.
That’s why so many people still throw it in their backpack for hikes, trips, and family adventures. It’s a camera that doesn’t weigh you down but still lets you get the shot.
Canon PowerShot SX740 HS: Solid Photo and Video Capabilities
The Canon PowerShot SX740 HS isn’t just about zoom, though. It also delivers solid photo and video quality, especially for casual users. With a 20.3MP CMOS sensor and Canon’s DIGIC 8 image processor, it produces crisp, colorful images in bright light.
Where this camera really surprises people is with video. It can shoot in 4K resolution—something that’s still not a given on all compact cameras, even years later. You also get 4K time-lapse and the ability to pull still frames from 4K video. That’s a lot of power for a camera this size.
Of course, low-light performance isn’t perfect. Like most cameras with a 1/2.3-inch sensor, things get noisy in dim conditions. But in daylight or with good lighting, the Canon PowerShot SX740 HS performs very well.
It’s not meant to replace a high-end mirrorless setup. But it’s perfect for travelers, vloggers, or families who want great photos and videos without needing to be camera pros.
Canon PowerShot SX740 HS: Flip Screen and Vlogging Appeal
One of the top features of the Canon PowerShot SX740 HS is its 180-degree flip-up screen. For vlogging, self-recording, or even just group selfies, this is a game-changer.
You can frame yourself perfectly. No guessing. No need for a second person behind the camera. If you’re someone who loves documenting your travels or posting to social media, this camera makes it easy and fun.
The camera’s lightweight design also means you can vlog for long periods without fatigue. Paired with its zoom and video features, it becomes a solid choice for creators who want an all-in-one solution on a budget.
It may not have an external mic input, but for casual content creation, the built-in audio gets the job done in most situations.
Canon PowerShot SX740 HS: Easy Sharing and Connectivity
Another reason people still love the Canon PowerShot SX740 HS is its built-in Wi-Fi and Bluetooth. You can connect it to your phone or tablet using Canon’s Camera Connect app.
This means fast sharing on social media, easy backups, and even remote shooting. You can set up your shot, step into the frame, and snap the photo—all from your phone.
For many users, this takes the camera from “nice to have” to “absolutely essential.” You get the benefits of a real camera with the instant sharing you’re used to from your smartphone.
In today’s connected world, that kind of flexibility is a big deal. And it’s one reason the Canon PowerShot SX740 HS continues to win over fans.
Canon PowerShot SX740 HS: Simple, Reliable, and Beginner-Friendly
Not everyone wants to learn the ins and outs of manual camera controls. This camera is perfect for people who want great results without the learning curve.
It has several automatic modes that adjust settings for you. Just point and shoot. The camera handles the rest. But for those who want a little more control, you still have manual options available.
The menus are simple. The buttons make sense. And the grip is comfortable. You can hand this camera to a beginner or a child, and they’ll figure it out in minutes.
That simplicity, paired with Canon’s strong reputation for quality, is why so many people keep coming back to this little Canon year after year.
Canon PowerShot SX740 HS: Great Value in the Used Market
Today, this camera is a great deal—especially if you buy it used or refurbished from an online platform like MPB, where you can find a large selection of options, including those in like-new condition.
Buying used gets you a lot in this case: long zoom, 4K video, a flip screen, and wireless sharing. Many newer cameras with similar features cost much more.
If you’re on a budget or just don’t want to spend a lot on a travel camera, this camera is one of the best bang-for-your-buck options available. With the money you save by buying used, you can put that money toward other needs, like travel expenses.
You can buy from MPB with peace of mind, too—their technicians thoroughly inspect and grade each camera, so you know its precise condition before buying. What’s more, MPB offers a six-month warranty on most cameras and a seven-day return policy, too. In other words, there is little risk and a whole lot of opportunity for reward!
Canon PowerShot SX740 HS: Limitations—and Why They Don’t Deter Fans
No camera is perfect. The Canon PowerShot SX740 HS has a few drawbacks. There’s no RAW shooting mode, which limits editing options. Low-light performance is average. And there’s no external mic jack.
But for its intended use—casual photography, travel, vlogging—these are often minor issues. This camera isn’t trying to compete with pro gear. It’s meant to be small, smart, and simple.
Most users love it because it does exactly what they need, without overcomplicating things. And for that reason, it continues to be a favorite, even in a crowded market.
If you want a full-featured, low-hassle camera that won’t break the bank, this little workhorse still delivers in 2025 just like it did in 2018.
FAQ
Is the Canon PowerShot SX740 HS still worth buying?
Yes. It’s a great compact camera for travel, casual shooting, and vlogging. It offers excellent value, especially on the used market.
Does the Canon PowerShot SX740 shoot in 4K?
Yes. It records 4K video and also offers 4K time-lapse and frame-grabbing features.
Can I use the Canon PowerShot SX740 for vlogging?
Yes. The flip-up screen and 4K video make it ideal for vlogging, though it lacks an external mic input.
Is the Canon PowerShot SX740 good for beginners?
Absolutely. It’s very user-friendly, with automatic shooting modes and simple controls.
Does the Canon PowerShot SX740 have Wi-Fi?
Yes. It includes both Wi-Fi and Bluetooth for easy sharing and remote control.
What’s the zoom range on the Canon PowerShot SX740?
It has a 40x optical zoom, which is equivalent to 24–960mm. That’s great for both wide and long-distance shots.
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