Product photography must check two very important things to be of top quality and to serve its purpose: it has to keep your eyes focused on the product, so much so that you find yourself studying the details with fascination. On top of that it has to sell.
It’s a simple as that, no strings attached. You’re probably not going to win any artsy award with a good product image, but you will sell the product and you will grow someone’s business or even your own. Online shopping is the favorite way of many potential buyers and unless that product looks good enough, people are just going to move on to the competition.
Until recent years, investing in quality product photography meant spending important money that would most often reduce profit margins. Spending large amounts of money of product photography if you’re just starting a business is something even I as a photographer would not advise.
Fortunately, things have changed for the better with camera technology becoming increasingly better and very affordable. But everyone knows it’s not just about the camera. Product photography demands professional lighting and a quality background and that’s not something you can improvise in post-production. The “traditional” way of doing things is to go out and buy a set of studio flashes that could easily set you back hundreds of dollars, an equal number of light stands and a background with the proper system for hanging it.
The best way to do it in my opinion is to make a moderate investment in a complete product photography studio system that won’t require you to buy anything else and is a walk in the park to use. Enter the Procyc MyStudio MS20 Table Top Photo Studio Kit.
It puts you in complete control over the final image and it gives you the power to create professional looking product photography without a bachelor in fine art photography. It’s designed to be easy for anyone to use and to deliver great results with minimum effort. The MS 20 has everything you need to take pro-level product photos: a seamless 20”x20”x12” background with a 90 degree corner, a 5000k daylight color-balanced continuous fluorescent light, a high grade aluminum light stand, an overhead reflector and two 9”x12” bounce card reflectors. It’s very versatile and probably one of the best parts is that no matter how many products you want to photograph, every shot looks the same.
The major advantage of the continuous light source is that you get to see how the light falls before taking the actual shot, which allows you to optimally position the product or the light. That’s something that takes precious time if you chose to shoot with flashes, especially if you’re not a dedicated product photographer.
I highly recommend the MyStudio MS20 to every product or stock photographer as well online store owners with little interest in photography but a very high interest in selling their merchandise.